8 Ways SEO and Growth Marketing Have Evolved in 2023
Gone are the days when keyword spamming would boost your rankings. Achieving organic reach requires a different approach. In this article, we will explore eight ways SEO has evolved in 2023, focusing on the intersection of growth marketing and SEO.
1. Embracing EEAT
The New E in EAT Google has introduced a new dimension to the well-known EAT (Expertise, Authoritativeness, Trustworthiness) acronym, adding “Experience” to the mix. This shift emphasizes the importance of authors having first hand experience in the topics they cover. Ensure your content reflects your personal experiences and expertise.
2. Establish Authoritativeness
Authoritativeness remains a crucial factor. It’s essential to showcase the expertise of your authors and provide a bio that links back to an author page on your blog. By giving a name and face to the author, you reinforce the credibility of the content.
3. Value-Driven Content Over Traffic
Quality takes precedence over quantity when it comes to content creation. Avoid keyword stuffing and focus on providing value to your readers. Additionally, keep your core audience in mind, ensuring that your content aligns with their interests and expectations.
4. Optimize Your Content from the Start
Google crawlers now check websites for updates less frequently, impacting how quickly your changes are recognized. To ensure visibility, optimize your content right from the start. Pay attention to on-page SEO elements such as meta tags, headings, and keyword usage.
5. Leveraging AI for Optimization
Artificial Intelligence (AI) is an invaluable tool for content optimization. It can assist in generating keywords and content frames, saving hours of manual work. However, it’s crucial to have a human writer craft or at least review and refine the AI-generated content. Engaging, value-added content remains the key.
6. User Experience Optimization
In 2023, user experience (UX) plays a crucial role in SEO. Google values websites that offer a seamless and user-friendly experience. Focus on improving site speed, mobile responsiveness, and overall navigation. Ensure your content is easy to read with clear headings, bullet points, and relevant multimedia elements.
7. Voice Search Optimization
With the rise of voice assistants like Siri, Alexa, and Google Assistant, voice search has become increasingly popular. Optimize your content to accommodate voice queries by incorporating long-tail keywords and natural language phrases. Consider creating FAQ sections or featured snippets that address common voice search queries.
8. Video Content Optimization
Videos have gained significant traction as a preferred form of content consumption. Optimize your videos for SEO by providing descriptive titles, relevant tags, and transcripts. Hosting videos on platforms like YouTube can also improve your visibility in search results, as they are highly favored by search engines.
As technology advances, SEO continues to evolve, benefiting both writers and audiences. By embracing these changes and incorporating the right optimizations into your content, attracting traffic becomes more achievable. Keep these eight considerations in mind when publishing content to thrive in the ever-changing landscape of SEO and growth marketing.
But sometimes, this can be too overwhelming to keep track of yourself. That’s when you enlist the help of experts, like Maplitho.