Now that we know the power of Online media and the Internet, the world indeed has gone global. Everyone loves to go digital as it’s less tedious and time-consuming when compared to the traditional ways of things. Normal ways of marketing have changed since the classification of ATL(Above the Line), BTL (Below the Line), and TTL(Through The Line) marketing strategies hit society. These classifications paved the way for 3 types of marketing that cater to a wide variety of individuals ensuring that it reaches all the hierarchical levels of the common man in our society.
Digital Advertising or Internet marketing leverages the power of online media to showcase the products or services directly to your potential customers. This is especially effective as it increases your ROI thanks to the effectiveness of Digital Ads. It promotes sales in almost all stages of the business funnel. All this falls under the single umbrella of specific and targeted marketing strategies called Growth Hacking. A Growth Hacker aims to exponentially increase your sales and income through careful manipulation of selective techniques that are best suited to your firms. This allows us to keep the variable overhead costs in check.
As such, one can say “Digital Ads are the data-driven approach that is specifically targeted at your potential customers to purchase your products or services.”
How does Digital Ads work?
Digital Marketing works very much in the same way as traditional marketing- only the former relies on Social media sites like Facebook, Instagram, Youtube, and search engine platforms like Google, Bing, Yahoo, etc. It also relies on other affiliate websites whilst the latter makes use of print media and billboards to drive sales.
While the objective of both these methods is to generate sales and leads to facilitate faster ROI, the time has proved that Digital Ads tend to perform 5 times more efficiently than the traditional methods; as everyone now has access to the internet and possesses a multitude of smartphones and tablets to view the same. These ads work mainly on Social Media platforms where people can see the products.
- Search Engine Ads
These are those ads that one commonly finds in search engines like Google or Bing. Most of the customers tend to search their desired products in the online platforms to see the specs and other user’s reviews. Thus, if a firm is able to leverage this influence, they can perform well when pitted against its competitors.
When you create ads for Search Engines one should bear in mind to include the necessary keywords so as to be placed higher in the search results and drive more traffic. The higher you are, the better are your chances of being selected by potential customers. This is where Content Marketing & Search Engine Optimization (SEO) comes into play. This can also be partnered with your Pay-Per-Click(PPC) ads to boost your reach and target a much wider audience.
Search engines can also contain display ads where the image of the product or service is being highlighted to draw the attention of the users.
- Social Media Ads
These include those digital ads that one finds on the major Social Media sites like:-
The beauty of these digital ads lies in the fact that a firm can create texts, images, gifs, and video ads that can specifically target and retarget a group of people who show inclinations to buy similar products like what your firm offers. These insights as to what a user searches for can be obtained through cutting edge technologies like AI Analytics.
Depending upon how well you target your audience, or how creative you can get, Social Media ads are some real trump cards to drive better sales and engagements while keeping low on the marketing budget. When done right, these can create a notion of trust in your customers so as to choose your product or services over others.
Digital marketing has been with us since the last decade and its scope has grown exponentially along with the Internet and Social Media. Whilst this was a general approach of things, Growth Hacking promises fast and noticeable growth with minimum costs, a selective targeted approach at your potential customers. All this paves way for a faster ROI and stable income generation thanks to this data-driven approach.
The dire reality is that modern-day companies cannot avoid the inevitability of Digital Ads. These have helped almost all the firms to get better ROI and an active base of loyal customers.